After that, the movies will go to another yet-to-be-named third-party network for 10 months. In a twist, though, Peacock will have the rights to stream Universal movies for the first four months. The streaming service, which was already available to Comcast customers, could struggle without Roku and Amazon partnerships. “By ensuring our upcoming slate has both a theatrical window and timely Peacock debut, we satisfy the needs and expectations for key stakeholders across the spectrum, from our filmmakers and producing partners, to cinemagoers and Peacock subscribers.Company Town NBCUniversal wades into streaming wars with Peacock

“Prioritizing the theatrical experience and eventizing our world class content remains the cornerstone of our business,” said Peter Levinsohn, vice chairman and chief distribution officer of UFEG. and Paramount, had already announced that, at least through 2022, new movies will have 45-day exclusive theatrical runs before debuting on their parent company’s respective streaming services.

Other Hollywood studios, including Disney, Warner Bros. Since the studio intends to deploy that method with its upcoming slate, movies will still be available in theaters and on demand while playing on Peacock. Established in 2020, Universal’s existing revenue-sharing agreement with movie theater chains, such as Cinemark and AMC, allows the studio to put its new movies on-demand after at least 17 days in theaters. Universal has been using the pandemic, which dramatically shifted the power dynamic between cinema operators and distributors, as an opportunity to test unprecedented release strategies to both maximize its own revenues and grow Peacock’s subscriber base. Two Universal movies, “The Boss Baby: Family Business” and “Halloween Kills,” broke industry tradition by landing day-and-date on Peacock, though most of the studio’s titles played exclusively in cinemas before moving to digital platforms. “The team at Universal Filmed Entertainment Group are fantastic partners and we are excited to bring their amazing slate of blockbuster films and beloved franchises to Peacock as early as 45 days after their theatrical release, and provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year.” “As we continue investing in the most valued and sought-after content for Peacock, films are essential to that mix,” said Peacock President Kelly Campbell.